The mass media is the main way that large numbers of people receive information and entertainment, and now there are many types of mass media.
Each type has own characteristics. The mass media can be classified on the basis of the medium used.
The first type is called broadcast media. What is used for making this type of media is called TV.

TV has become a common information receiver in homes, businesses, and particularly institutions as a source of news and entertainment.
TV has very objective viewpoints. It is not influenced by personal feelings or opinions, considering only what is happening.
Also, people can get news not only in our country but also from all over the world.
Thanks to the images and real sounds of TV, people can feel affairs or events as if they were present on that occasion.
Because of their objective viewpoints, images and sounds, a lot of people have complete reliance on TV and radio.
The influence on human behavior of this media is very big.
It extends to a sense for not only the information but also the right and wrong and outlook on ethic.

Another type of media is print media. Newspapers are very common in people's society.
Because of a sales system, people can buy it through a monthly sale by delivery to home from each local newspaper store.
There are many cases where the morning edition and the evening paper are published.
The new paper also has objective viewpoints too, so that the news from it can be called very reliable.
Japan is one of the countries where newspapers are read most.
As a result, it is said that it is likely that a news paper gives big influence to the information of the public opinion.
However, "Many newspaper around the world launched online editions in an attempt to follow or stay ahead of their audience." (Quoted from Wikipedia)

Phone line media has suddenly become very common these days.
Computers are machine with which people can get much information from all over the world just by sitting down in front of them and accessing the Internet.
This kind of media is the biggest; a news reporter of Japan Times says that the number of users is estimated tens of millions of people in the world.
This mass media is also the fastest to get information about the world's affairs.
Moreover, because of the untold amount of information, people can get the one in which they are really interested.
Because anyone can send any information on the Internet freely, most of this information can be seen from a subjective viewpoint.
Therefore, people must not to take any information on trust at the first sight.
There is a large variety of media.
In order to get information correctly and usefully, it is necessary for people to know these characteristics of each media and try to compare more than one kind of media to discuss and get their own opinions.
Work Cited:
"Impact of Television and Internet" Wikipedia
0 件のコメント:
コメントを投稿